Our Purpose

Because we believe "There is more to banking than money", our purpose is to make a positive difference with every person we "touch" and make it our highest priority to earn our customers loyalty.

Our Vision

To be recognized as the largest and most profitable bank in South Carolina.

Our Mission

Our Associates:
Working here gives our associates the opportunity to fulfill their "purpose" through meaningful work, allowing them to use and develop their talent, skills and knowledge. They can build rewarding and lasting relationships with customers and make a positive impact on the community. Their opinions are valued and they will be rewarded and recognized for their contributions to our success.

Our associates make the difference!

Our Customers:
Our goal is to provide our customers with products and services that fit their individual needs, make them successful and earn your loyalty. We are "Easy to Do Business With". Our team will never say no. We will provide them with options and we guarantee our service will be Accurate, Responsive and Courteous every time.

Our Communities:
Our primary goal is to assure the financial success of First Reliance Bank so we may invest our time, spirit and resources in the communities we serve. We consider it a privilege and obligation to reinvest a portion of our profits, to offer our technology and facility resources, and to encourage all of our associates to be actively involved in our communities.

Our Shareholders:
Shareholders have the opportunity to own a company that is led by a team of talented and respected professionals who deliver disciplined, consistent growth based on building loyal relationships with customers who will pay us a premium for our "Easy to Do Business With" promise and in return consistently provide us with referrals and more of their business.

Values We Live By

SUCCESS

• Be honest straightforward and accountable

• Make each customer feel important

• Take ownership of and acts on quality issues

• Support and adapt to organizational charge and personal development

• Be a team player - achieve more by working together

• Consistently professional, friendly and optimistic

• Commit daily to achieve individual and business objectives